Your Facebook Fans Spend More
Posted on June 23rd, 2010
The part of the Fan Measurement Study I find interesting is that they measured fan acquisition at $0.47 while they pegged total value at $136.38 for large corporate brands. That gives an ROI of around 290% – which I think most markets would be ok with. So that type of number, which cannot be accepted as indicative of everyone else’s ROI, does suggest that every marketer needs to start looking at these channels and making it part of their total strategy. Continue reading
Tags: Facebook, Fan page, Social Media, Social Metrics, Value
Filed under Brand Engagement, Metrics | No Comments »
IAB Notwithstanding, There’s Nothing Creepy About Good Display Ad Design
Posted on December 11th, 2009
Steve Krol muses about the IAB’s “Creepy” public-service display ad campaign. Continue reading
Tags: Facebook, Federal Trade Commission, Internet privacy, Personally identifiable information, Privacy, Security, Web banner
Filed under Display Advertising, Online Advertising Marketplace, Privacy, Targeting | 1 Comment »
IAB Notwithstanding, There's Nothing Creepy About Good Display Ad Design
Posted on December 11th, 2009
Steve Krol muses about the IAB’s “Creepy” public-service display ad campaign. Continue reading
Tags: Facebook, Federal Trade Commission, Internet privacy, Personally identifiable information, Privacy, Security, Web banner
Filed under Display Advertising, Online Advertising Marketplace, Privacy, Targeting | 1 Comment »
Self Service Advertising Is Key To Reaching The Entire Net
Posted on October 30th, 2009
Why self service advertising is common to Google and Facebook and to reaching the net at large. Continue reading
Tags: Advertising, Facebook, Google
Filed under Display Advertising, Optimization, Workflow | No Comments »