Understanding Ad Networks: Defaults And Daisy-Chaining
Posted on October 20th, 2009
PubMatic’s report on ad network functions such as defaulting and daisy-chaining. Continue reading
Tags: Advertising, Advertising network, Online advertising
Filed under Display Advertising | No Comments »
Retargeting: Bring Back The 98% Who Left
Posted on October 19th, 2009
The industry average for conversion rate is about 2% – that means 98% leave your site without taking the desired action. Re-targeting campaigns offer you a second chance to bring them back. Continue reading
Tags: Advertising, Advertising network, Conversion rate, Marketing, Online advertising
Filed under Display Advertising, Optimization, Retargeting | 2 Comments »