Adobe-Omniture: Every Metric You Need (And Plenty You Don’t?)

Posted on October 26th, 2009

AdBean’s Steve Krol wonders if Adobe’s purchase of Omniture means too many marginal metrics for the self-service advertiser. Continue reading

Tags: , ,
Filed under Display Advertising, Metrics | No Comments »

Adobe-Omniture: Every Metric You Need (And Plenty You Don't?)

Posted on October 26th, 2009

AdBean’s Steve Krol wonders if Adobe’s purchase of Omniture means too many marginal metrics for the self-service advertiser. Continue reading

Tags: , ,
Filed under Display Advertising, Metrics | No Comments »