The First Question: Are You Building a Program or Running a Campaign?
Posted on September 1st, 2010
Companies advertise for lots of reasons. When we talk to advertisers, the first (maybe second) question is usually “What are your objectives or goals for the campaign?” It seems like an obvious place to start so you can start designing a solution to meet their goals. However, I find myself asking a new “first” question – “Are you building a Program or Running a Campaign?” The short answer difference is a program is continuous; a campaign has a start and end. Knowing the difference greatly influences your creative and media buying strategy. Continue reading
Filed under Display Advertising, Metrics, Process, Workflow | No Comments »
Three Lessons the Software Industry Can Share with Display Advertising.
Posted on June 15th, 2010
AdBean is approaching its second birthday this summer. A big milestone for us and a time of reflection. When I look at the display advertising industry today it reminds me of what I saw in a prior life in the IT industry. I think there are three lessons to be learned from that market. 1.) New Delivery and Service Models Need to be created. 2.) Someone is Attacking Your Cash Cow. 3.) You Need to Care About Your Client’s Performance. Continue reading
Filed under Display Advertising, Workflow | No Comments »
Localized Coupons Moving Online With The Help Of Display Ad Platforms
Posted on January 12th, 2010
As it gets an increasing handle on the data available to it, the online ad industry is growing ever more local. Add to this the rising trend toward product and brand marketing in online display.
Local And Loving It
Hmm. Local. Brands… Continue reading
Filed under Digital Advertising, Workflow, localization | 2 Comments »
BIA/Kelsey: Geotargeted Display Advertising To Rise To $1.9B in 2013
Posted on December 3rd, 2009
Geotargeted banner advertising expected to grow to $1.9B market by 2013. Continue reading
Tags: Advertising
Filed under Display Advertising, Workflow, localization | No Comments »
Introducing The (Almost) $100 Click
Posted on November 23rd, 2009
The arrival of the $100 PPC click demonstrates the maturity of the online advertising space. Continue reading
Tags: Online advertising
Filed under Digital Advertising, Online Advertising Marketplace, Workflow | 1 Comment »
It’s Time For Publishers To Reclaim Digital Display Avertising
Posted on November 9th, 2009
The publisher owns the content and owns the audience. Why should the advertiser fight to get to the publisher? Continue reading
Tags: Advertising, Marketing and Advertising
Filed under Display Advertising, Workflow | No Comments »
It's Time For Publishers To Reclaim Digital Display Avertising
Posted on November 9th, 2009
The publisher owns the content and owns the audience. Why should the advertiser fight to get to the publisher? Continue reading
Tags: Advertising, Marketing and Advertising
Filed under Display Advertising, Workflow | No Comments »
Why Ad Age Thinks The Follow-Up Stinks At Digital Agencies
Posted on November 4th, 2009
Ad Age scoffs at digital agencies and Steve Krol knows why: workflow inefficiency Continue reading
Tags: Advertising Age, Workflow
Filed under Creative, Optimization, Workflow | 1 Comment »
To Unlock All Their Ad Inventory, Publishers Must Improve Workflow
Posted on November 2nd, 2009
Advertising tools such as AdBean improve workflow for publishers, maximizing revenue and unlocking inventory. Continue reading
Tags: Advertising, Design, Workflow
Filed under Display Advertising, Metrics, Optimization, Retargeting, Workflow | No Comments »
Self Service Advertising Is Key To Reaching The Entire Net
Posted on October 30th, 2009
Why self service advertising is common to Google and Facebook and to reaching the net at large. Continue reading
Tags: Advertising, Facebook, Google
Filed under Display Advertising, Optimization, Workflow | No Comments »