Good Explanation Of Real-Time Bidding In Online Display Advertising
Posted on June 7th, 2010
It can get confusing to try to stay on top of every twist and turn in the online display advertising marketplace. To help this out, whenever I spot a bit of clarity in the chaos, I like to share it. Today’s item will be of interest to those looking to buy advertising space on websites – known in the industry as media buying.
At DoubleClick’s advertiser blog
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Make Better Online Display Ads By Keeping Track Of Media Culture
Posted on June 4th, 2010
Digital display advertising creative can use color and iconography from popular sites – as long as it’s done with care. Continue reading
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June In NYC: Online Display Advertising Events Aplenty
Posted on June 2nd, 2010
The Big Apple is hosting the online display advertising industry next week. Continue reading
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eMarketer: Banner Advertising Spend Increases Keep Increasing
Posted on May 31st, 2010
New industry forecasts call for an 8% rise in digital display advertising. Continue reading
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The 1000 Most Visited Sites On The Web: Plan Your Online Display Advertising
Posted on May 28th, 2010
Google/Doubleclick releases data for online display advertisers about the topmost sites on the web. Continue reading
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Eyewitness To Display Advertising’s Early Days: Leave Dead Ideas Behind
Posted on May 26th, 2010
Doug Weaver: Online display advertising needs to leave old ideas behind to be successful. Continue reading
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Google TV: Still The Home Of Online Display Advertising
Posted on May 24th, 2010
Will Google Content Network aka Google TV still run display advertising? Google’s presentation says yes. Continue reading
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Facebook: Top In Display Advertising Impressions, But Are Users Staying Put?
Posted on May 21st, 2010
Yahoo never had quite this problem: Facebook users are nervous about privacy concerns in large numbers. Continue reading
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What’s The Most Important Number In Online Display Advertising?
Posted on May 19th, 2010
Omniture study says ROI measurements for digital display ads leaves cost on top of a pile of metrics. Continue reading
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1 Trillion Impressions Is Pretty Impressive: comScore Study Finds Huge 1Q In Banner Advertising
Posted on May 14th, 2010
One Trillion Display Advertising Impressions Delivered in 1Q 2010: comScore study Continue reading
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