Video: How To Use Color In Banner Design

Posted on April 2nd, 2010

Making effective display advertising using color theory Continue reading

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Four Creative Models For Effective Banner Advertising

Posted on March 10th, 2010

Whether you’re doing self-service advertising, or if you’re working for an agency, there are best practices that lead to producing the most effective online advertising.  Week before last, I talked about the creative model of the banner ad – the components of creative and message.  Check out the post for a recap about the creative model.

This post I thought I would explore some different types of creative… Continue reading

Filed under Creative, Design, Digital Advertising, Display Advertising | 5 Comments »