Your Facebook Fans Spend More
Posted on June 23rd, 2010
The part of the Fan Measurement Study I find interesting is that they measured fan acquisition at $0.47 while they pegged total value at $136.38 for large corporate brands. That gives an ROI of around 290% – which I think most markets would be ok with. So that type of number, which cannot be accepted as indicative of everyone else’s ROI, does suggest that every marketer needs to start looking at these channels and making it part of their total strategy. Continue reading
Tags: Facebook, Fan page, Social Media, Social Metrics, Value
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Two Metrics for Capturing More Value from Display Advertising
Posted on June 21st, 2010
There is more to measuring display advertising than just clicks. Every digital marketer wants to know how their campaigns are performing and display advertising had been more difficult to measure when compared to email and paid search. Additional metrics have become thanks to advancement in technological capabilities. View Through Rate and Engagement Time are additional tools you can add to your campaigns to measure value. Continue reading
Tags: Engagement Time, Metrics, View Through Rate
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Consumer Package Goods Makers Tighten TV Belt, Embrace Online Ads
Posted on May 3rd, 2010
Soapmakers and other consumer package goods giants turning increasingly to online advertising Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising, Online Advertising Marketplace | No Comments »
National Brands: Use Effective Display Advertising To Compete With Private Label CPGs
Posted on April 23rd, 2010
Local Private-Label CPGs Are Sticking Around: What Can National Brands Do To Compete? Effective Online Display. Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising, Online Advertising Marketplace, localization | No Comments »
Google: Display Ads For Consumer Package Goods Are On The Rise
Posted on April 16th, 2010
Entertainment and consumer package goods used banner ads in greater amounts in Q1 2010 Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising, Online Advertising Marketplace | Comments Off
HP And Yahoo: How Display Advertising's Reach Can Beat Search
Posted on March 19th, 2010
Search and display are two sides of the same coin, but only display delivers massive reach. Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising | No Comments »
AdAge's Andjelic: Digital Branding Needs Work
Posted on March 5th, 2010
Self-service advertising and effective banner advertising needs to accomodate the new digital realities, says Ana Andjelic. Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising | No Comments »
Welcome To A Banner Decade For Banner Advertising
Posted on February 8th, 2010
The 2010 Brand Keys Customer Engagement Index is out and the news is good for banner advertising. The brand engagement that online display is so well known for is more important than ever – and will stay that way for the entire decade.
Our 2009 findings predicted that value, not price, was the watchword in consumer behavior. And you… Continue reading
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Co-Op Advertising: Get A Piece of $50 Billion With AdBean
Posted on January 28th, 2010
Co-op advertising: a $50 B market for display to tap. Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising, Online Advertising Marketplace, localization | No Comments »
Display Advertising’s New Bread And Butter Will Be Bread And Butter
Posted on December 16th, 2009
Brand marketing is coming to CPL and online display advertising, says Pontiflex CEO. Continue reading
Tags: Advertising, Cost per Lead, Marketing and Advertising
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