NAI Study: Double Your Display Ad Effectiveness With Behavioral Targeting
Posted on March 31st, 2010
Behavioral Targeting increases conversion rates on display advertising as much as double Continue reading
Filed under Creative, Digital Advertising, Display Advertising, Targeting | No Comments »
iMedia Connection: How To Look At An Ad Exchange
Posted on March 29th, 2010
What is a display ad exchange and how do you evaluate one? Continue reading
Filed under Ad Exchanges, Digital Advertising, Display Advertising, Online Advertising Marketplace | No Comments »
Video: Display Advertising Basics
Posted on March 26th, 2010
Digital Marketing School’s Display Advertising Basics video clip Continue reading
Filed under Digital Advertising, Display Advertising, Metrics | No Comments »
Forbes: The Rush To The Local Display Ad Marketplace Is On
Posted on March 24th, 2010
The local business marketplace is the new frontier for online display advertising – and Yahoo and Google know it. Continue reading
Filed under Digital Advertising, Display Advertising, Online Advertising Marketplace, localization | No Comments »
Display Advertising Jargonwatch: Is Behavioral Targeting Now Called Real-Time Advertising?
Posted on March 22nd, 2010
Is the online ad indystry changing the term behavioral advertising to real-time advertising? Continue reading
Filed under Digital Advertising, Display Advertising, Online Advertising Marketplace, Targeting | No Comments »
HP And Yahoo: How Display Advertising's Reach Can Beat Search
Posted on March 19th, 2010
Search and display are two sides of the same coin, but only display delivers massive reach. Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising | No Comments »
To Make Display Ad Campaigns Work Their Best, Know Your Economic Model
Posted on March 17th, 2010
AdBean’s Steve Krol teaches the basic economic modeling of effective display advertising. Continue reading
Filed under Digital Advertising, Display Advertising, Metrics, Online Advertising Marketplace | 2 Comments »
AdAge: New Resources, Digital Natives Will Define Successful Digital Agencies
Posted on March 15th, 2010
Phil Johnson’s post at Ad Age yesterday spells out some key points about what differentiates an agency or marketing department performing self-service display advertising that masters digital advertising from one that falls behind the curve: resources.
Both human and technical, the resources are what make the difference. Johnson advocates bringing on what he calls “digital natives” – staff who never knew a professional world away from the online space.
Filed under Digital Advertising, Display Advertising | No Comments »
ComScore: European Display Advertising More Effective?
Posted on March 12th, 2010
European banner advertising: more effective than in the US? ComScore says yes. Continue reading
Filed under Creative, Display Advertising | 1 Comment »
Four Creative Models For Effective Banner Advertising
Posted on March 10th, 2010
Whether you’re doing self-service advertising, or if you’re working for an agency, there are best practices that lead to producing the most effective online advertising. Week before last, I talked about the creative model of the banner ad – the components of creative and message. Check out the post for a recap about the creative model.
This post I thought I would explore some different types of creative… Continue reading
Filed under Creative, Design, Digital Advertising, Display Advertising | 5 Comments »