Retargeting: Effective Display Advertising And How To Handle It
Posted on January 15th, 2010
AdBean is practically custom-made to take advantage of the online display advertising technique of retargeting (sometimes called remarketing). In a nutshell, retargeting is when a customer of, for example, am e-commerce site is found and shown a highly targeted ad at some point later in time and away from that site drawing them back to their purchase activity. AdBean’s campaign management and creative management features meet the needs of retargeting campaigns no matter where the data that drives them comes from. Which is great news, seeing as retargeting is among the most effective, high-ROI online advertising techniques going.
The Myths And Realities Of Retargeting
The data at the core of retargeting is provided by ad networks, and AdExchanger.com has launched a new column called “Networking” that focuses on the roles of ad networks in online advertising. Today’s piece by Rocket Fuel, Inc.’s President Richard Frankel “The Myths And Realities Of Retargeting” is essential reading for online marketers responsible for ROI and getting there through retargeting.
Filed under Digital Advertising, Display Advertising, Retargeting |