AdExchanger: A Superhero Uses His Powers For Good
Posted on January 29th, 2010
AdExchanger.com’s new comic strip hero AdExchanger is cool! Continue reading
Filed under Digital Advertising | 1 Comment »
Co-Op Advertising: Get A Piece of $50 Billion With AdBean
Posted on January 28th, 2010
Co-op advertising: a $50 B market for display to tap. Continue reading
Filed under Brand Engagement, Digital Advertising, Display Advertising, Online Advertising Marketplace, localization | No Comments »
Bargain Hunters Use Online Ads Only Slightly Less Than Newspaper Ads
Posted on January 25th, 2010
Coupons Online, Coupons Offline: Not That Far Apart In Usage Continue reading
Filed under Digital Advertising, Display Advertising, Online Advertising Marketplace, Retargeting, localization | No Comments »
NYT's Digital Subscription Plan: A Loss For Advertisers, A Loss For Readers
Posted on January 22nd, 2010
The New York Times’ paywall gets the Steve Krol treatment. Continue reading
Filed under Digital Advertising, Display Advertising, Optimization | No Comments »
NYT’s Digital Subscription Plan: A Loss For Advertisers, A Loss For Readers
Posted on January 22nd, 2010
The New York Times’ paywall gets the Steve Krol treatment. Continue reading
Filed under Digital Advertising, Display Advertising, Optimization | No Comments »
Effective Display Advertising Is Not Just About A Click
Posted on January 21st, 2010
What happens after the click is critical to a display ad campaign’s success. Continue reading
Filed under Digital Advertising, Display Advertising, Metrics | No Comments »
iMedia's Broitman: Offline Media's Days Are Numbered
Posted on January 19th, 2010
Offline media’s days are numbered, according to iMedia’s Adam Broitman. Continue reading
Filed under Digital Advertising, Display Advertising | 2 Comments »
iMedia’s Broitman: Offline Media’s Days Are Numbered
Posted on January 19th, 2010
Offline media’s days are numbered, according to iMedia’s Adam Broitman. Continue reading
Filed under Digital Advertising, Display Advertising | 1 Comment »
Retargeting: Effective Display Advertising And How To Handle It
Posted on January 15th, 2010
Retargeting is effective display advertising. But how best to handle it? Continue reading
Filed under Digital Advertising, Display Advertising, Retargeting | No Comments »
Nearly Half Of World's Consumers: Sure, Let's See More Online Advertising
Posted on January 13th, 2010
This month’s Nielsen study finds half of worldwide consumers are willing to see more ads to subsidize the free content they’re after. Continue reading
Filed under Digital Advertising, Display Advertising, Online Advertising Marketplace | No Comments »