Ad Age Slideshow: The Top End Of Online Ad Rates
Posted on December 23rd, 2009
What are the top ad rates in all of online marketing? Ad Age ran a great slideshow demonstrating what they found as the top rates charged in the online display industry. It’s an exciting look at a market that rejects notions of falling CPM even as it contrasts street prices of beachfront online space with agency insider evaluations that are a little more realistic. $800K for AOL’s front page? Not quite, but close. $364+ CPM for energy.nationaljournal.com? That’s what it works out to. Essential viewing for followers of online marketing.
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