Well the summer hiatus is over. I know when it comes to blogging the mantra is consistency and frequency of your posts. But with summer and the kids out of school – keeping updated posts fell by the wayside. Summer ... Read More

Anyone who has run a sizeable online banner advertising campaign knows that putting together a media plan, sending out an RFP and making choices can be a long administrative battle. Then add the effort for distributing and trafficking the creative ... Read More

A couple posts back (Two Metrics for Capturing More Value From Display Advertising) I talked about a couple of other metrics that can be used to measure performance besides clicks, View Through Rate and Engagement Time. There is ... Read More

I saw this eMarkter report, What Brand Fans Are Worth, the other day that I found interesting. So the main finding is that fans of a brand on facebook spend more than non-fans. I guess this intuitively makes sense that people ... Read More

A common reason I hear from advertisers that are not using display advertising is “People don’t click on ads anymore.” Which – yes – clicks or in percentage terms, Click Through Rate (CTR%), has been down across the industry to ... Read More

AdBean is approaching its second birthday this summer. A big milestone for us and a time of reflection. When I look at the display advertising industry today it reminds me of what I saw in a prior life in the ... Read More

It can get confusing to try to stay on top of every twist and turn in the online display advertising marketplace.  To help this out, whenever I spot a bit of clarity in the chaos, I like to share it. ... Read More

The Facebook "You Like This" thumb.  eBay's "Place Bid" button.  Twitter's blue bird.  These icons and color schemes of very popular websites characterize our online experience and impart a great deal of  familiarity.  Can we use these elements to attract ... Read More

In and around Internet Week New York (June 7-14) are all kinds of exciting events sure to deliver the biggest news and developments in the online display ad world.  Here's a quick rundown: CM Summit (June ... Read More

Happy Memorial Day to all! I hope everybody in the states is enjoying a picnic and thinking about our family and friends serving in uniform while we usher in the summer months. Speaking of sunny weather, I couldn't resist sharing a ... Read More