AdBean
Small is the new big. True with nano technology – true with long tail business. There is a huge number of new display advertisers who are found in the advertising business's long tail, small and medium-sized businesses as of ... Read More
Whether you're doing self-service advertising, or if you're working for an agency, there are best practices that lead to producing the most effective online advertising. Week before last, I talked about the creative model of the banner ad - the ... Read More
The rise of self-service advertising is bringing small and medium businesses directly to the online display advertising marketplace. Attracted by the opportunity to market online directly and more cheaply, on-staff marketing teams are in some cases stepping up to ... Read More
In "Time To Rewrite The Brand Playbook For Digital", Ana Andjelic has some important thoughts for anybody considering producing effective display advertising - especially for those undertainking self-service advertising for brands. Long story short, Andjelic is on the patrol ... Read More
Everyone who is in the business of selling banner advertising to small and medium sized businesses has to ask themselves: Do I know who my competition is? For a web publisher or newspaper, there are some obvious answers. ... Read More
Eyeblaster Creative published a great research note this week that reinforces something I've brought up here before: search and display advertising work better together and complement each other. Each has its role in the "funnel" of customers leading to ... Read More
While this AdExchanger piece has more to do with ad exchanges that specifically display advertising, there is a very close relationship between the two. Where the ad exchange business grows, so does display ... Read More
When Tim Armstrong left Google's top display ad post to head up AOL, many wondered what that might mean to Google's commitment to display. After the recent Google announcement that its display business was about to hit $1B, I ... Read More
"Keep costs low while growing revenue". This maxim is being focused on like at no other time. Recessions have a tendency to make people focus on the cost side of the equation - but the revenue side must ... Read More
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